Introduction to Connecting Companies and Causes
Developing Social Marketing Campaigns

Meet Melanie (.mov) QuickTime

Meet Melanie (.wmv) Windows

View Successful Campaigns (QuickTime)

Welcome to a new adventure in television advertising!  This is an opportunity to reinvent yourself as a television Account Executive and for Sales Managers to build Non Traditional Revenue by developing new skills within the sales staff. This is a sales training program that is designed to help you become independent of market conditions, account shifts and competitive efforts at other stations.  Throughout this training we will be talking about Purpose, Process and Payoff.  With these three steps you can talk your way into or out of any sales situation, make cold calls, and develop your own Social and Cause Marketing Campaigns.  This is a proven system that gives you the chance to step away from traditional advertising and call on major companies and non-profits in your community.

The Purpose of Bridge Marketing Sales Training:
Jumpstart your creativity and skills so that you can develop your own campaigns.  To work beyond the reactive world of a television station.  To sell ideas instead of ratings or what is happening in the market place.

The Process of the Sales Training:
The founder of Bridge Marketing, Melanie Fernandez will  make at least two trips to work with the sales staff during the year.  These visits will be a blend of training sessions and sales calls.
Ms. Fernandez is also available anytime by email or phone to “coach” you through developing campaigns, identifying prospects and selling the idea through to the client.

The Payoff of the Sales Training:
The goal of Bridge Marketing is for the sales staff to have the confidence and skill to know that you can make money in spite of difficult circumstances.
Our goal is for the entire sales staff and management to come to work each day Inspired instead of Tired!

Melanie Fernandez, Founder of Bridge Marketing
Headquartered in Portland, Oregon
Office: 503.590.4588
Mobil: 503.784.6648
melanie@bridgemarketing.tv